Kleber and Associate
continues the series, ‘Leave it to Kleber’, with fresh innovated ideas from around the country. This week we discuss Kleber’s latest blog:
At Kleber & Associates, they don’t try to be experts in every product category. They don’t work on running shoes one minute and disposable diapers the next. Instead, they focus exclusively on just one type of account—building products.
For nearly three decades, they’ve lived and breathed commercial and residential building products. They’ve come to know the architects, the builders and the contractors. They’ve talked endlessly with facilities managers, dealers and distributors. They’ve learned how to reach them and persuade them. And because we focus on just one industry, they know that industry’s gatekeepers and influencers. Its outlets and buyers.
They know how to generate demand and drive distribution. And perhaps most importantly, in residential, they understand what homeowners and homebuyers think, what they want to buy, and what they’ll be buying next.
In other words, when it comes to building materials and building products, they don’t consider themselves to be general practitioners of marketing and advertising.
Simply put, they are the best at what they do.
That’s why we named the series:
Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.
Steve is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers to add impact to marketing and sales efforts.
K&A also regularly collaborates with marketing research partners to explore emerging trends in generational and consumer purchasing groups. Some of Steve’s recent presentations and original white papers include an exploration of the trend in Small Spaces, the Missing Male in marketing and product development circles, social media and search as it relates to ROI, and consumer trends in relation to specific demographic groups.
Steve is the president of the National Remodeling Foundation, promoting excellence in the field and providing support to younger generations entering it. He is the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research, a non-profit foundation created for the purpose of educating and cultivating future leaders in the kitchen and bath industry.