joins The Housing Hour this week to look briefly back at some of Steve’s bold prediction from 2016 and discusses those predictions and the future of Smart Home Technologies. Steve also discusses some of the hottest technologies for homes that could save you bundles of unnessisary repair bills.
Previous show Steve Kleber of Kleber and Associates joins The Housing Hour this week to give us an update from the NAHB 2017 International Builders’ Show. During the three-day event, manufacturers debuted their most innovative products to audiences from around the globe. The K&A team hunted down the most important channel opportunities at Design & Construction Week and observed the emergence of three major industry trends:
“We specialize in building products sales and marketing
At Kleber & Associates, we don’t try to be experts in every product category. We don’t work on running shoes one minute and disposable diapers the next. Instead, we focus exclusively on just one type of account—building products.
For nearly three decades, we’ve lived and breathed commercial and residential building products. We’ve come to know the architects, the builders, and the contractors. We’ve talked endlessly with facilities managers, dealers, and distributors. We’ve learned how to reach them and persuade them. And because we focus on just one industry, we know that industry’s gatekeepers and influencers. Its outlets and buyers.
We know how to generate demand and drive distribution. And perhaps most importantly, in residential, we understand what homeowners and homebuyers think, what they want to buy, and what they’ll be buying next. In commercial, we understand the needs of the architect, contractor, facilities manager, owner, and tenant.
In other words, when it comes to building materials and building products, we don’t consider ourselves to be general practitioners of marketing and advertising. We’re specialists, pure and simple. That’s why we’re the best at what we do.”