Tag Archives: steve kleber

CertainTeed Solar Roofing

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Special Guest

Christopher Fisher 

Solar Product Manager 

CertainTeed Corporation

joins The Housing Hour this week to discuss the latest technology in a roof-integrated energy production system, using high-efficiency monocrystalline silicon solar cells to capture the most energy per square foot of any solar tile.  Their  Apollo II system is a versatile solution for power and aesthetics when installing directly on a new or existing asphalt shingle roof.

Seeing is believing!

Topic Includes:

  • Solar History
  • Efficiency
  • Durability
  • Wind resistant
  • Cost vs Return of Investment
  • Warranty

Christopher Fisher is responsible for both R&D and marketing for CertainTeed Solar. Chris joined CertainTeed in 2009 as a product development engineer and has been responsible for new product development activities leading to the commercialization of several generations of solar and solar roofing products.

Prior to joining CertainTeed, Chris was the manufacturing manager and head of process optimization for a solar module manufacturer.

Chris holds a  BAS from the School of Engineering and Applied Science at the University of Pennsylvania, and an MBA from Villanova University.

Why the future is bright for solar  shingles?  

By Christopher Fisher

Through the responsible development of innovative and sustainable building products, CertainTeed has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings. A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.

Leave It To Kleber: Steve Kleber

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Special Guest

Steve Kleber

joins The Housing Hour this week to look briefly back at some of Steve’s bold prediction from  2016 and discusses those predictions and the future of Smart Home Technologies.   Steve also discusses some of the hottest technologies for homes that could save you bundles of unnessisary  repair bills.

Topics :

Previous show Steve Kleber of Kleber and Associates joins The Housing Hour this week to give us an update from the NAHB 2017 International Builders’ Show. During the three-day event, manufacturers debuted their most innovative products to audiences from around the globe.  The K&A team hunted down the most important channel opportunities at Design & Construction Week and observed the emergence  of three major industry trends:

  • Freestanding Kitchen Furniture
  • Homes of the Future
  • Skilled Labor Shortage

Plus innovative products discussed:

 

SharkBite is a provider of plumbing and water control systems for domestic, commercial and industrial applications.



 

Tune in this week and Leave It To Kleber to tells us everything that’s going on!

Leave It To Kleber: Steve Kleber


 

Message from Steve:

We specialize in building products sales and marketing

At Kleber & Associates, we don’t try to be experts in every product category. We don’t work on running shoes one minute and disposable diapers the next. Instead, we focus exclusively on just one type of account—building products.

For nearly three decades, we’ve lived and breathed commercial and residential building products. We’ve come to know the architects, the builders, and the contractors. We’ve talked endlessly with facilities managers, dealers, and distributors. We’ve learned how to reach them and persuade them. And because we focus on just one industry, we know that industry’s gatekeepers and influencers. Its outlets and buyers.

We know how to generate demand and drive distribution. And perhaps most importantly, in residential, we understand what homeowners and homebuyers think, what they want to buy, and what they’ll be buying next. In commercial, we understand the needs of the architect, contractor, facilities manager, owner, and tenant.

In other words, when it comes to building materials and building products, we don’t consider ourselves to be general practitioners of marketing and advertising. We’re specialists, pure and simple. That’s why we’re the best at what we do.”

 

 

 

 

Housing and the Presidential Election

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Housing and the Presidential Election

By
Steve Kleber

kleberandassociates.com

The housing crisis is an issue that needs to be faced and tackled by the next administration. Both presidential candidates have contrasting stances on the issue along with different backgrounds. Trump, a real estate mogul, should be better for housing, but his history in the industry is questionable. Eighteen months before the housing crash, Trump started a mortgage company that would go on to fail. The company offered residential mortgages with quick approval, and aggressive salesmen; the same kind of mortgages that led to the housing crisis in the first place. After it failed, Trump distanced himself from the company and claimed he wasn’t involved with it, blaming the people he hired to run the business. The failed business left behind unpaid employees as well as unpaid taxes. Today, he claims that he predicted the housing crisis, but the facts tell a different story.

On the other hand, Clinton has no background in real estate but experts believe that she would be better for the housing industry. Her biggest challenge is getting voters to trust her.

The question then becomes: with a unique track record for Trump, and a general sense of mistrust surrounding Clinton, who would be better for the housing industry and why?

 

Housing Crisis
Background: The current housing crisis, while not as bad as the one from last decade, is still an issue. One of the biggest issues is the lack of affordable housing. The current housing market isn’t in bad shape, but there is a problem with inventory.

What are the challenges facing the next administration when it comes to housing?

  • 11 million households spend more than half of their income on rent
  • There is a shortage of affordable rental homes
  • The available houses are being rented by higher-income households making it so only 3 in 10 extremely low income renters have access to affordable housing
  • Millennials aren’t buying homes
  • More people are remodeling than buying

Which candidate do voters believe will be best for the housing crisis?

  • 33% of current homeowners believe Trump would be better, while 31% believe Clinton would be better
  • 35% of perspective homeowners believe Clinton would be better, while 27% believe Trump would be better
  • According to a survey conducted by Berkshire Hathaway in June, 66% of existing homeowners see the current market as favorable, which is up 5% from the spring

Housing Plan Comparison
Background: the next president has to deal with the current housing issues. Clinton has laid out a specific plan, and Trump has mentioned what he would but has no released a plan.

 Trump:

Photo by Gage Skidmore www.flickr.com/photos/gageskidmore/
Photo by Gage Skidmore
www.flickr.com/photos/gageskidmore/

 

  • In an address to the National Association of Home Builders Board of Directors, he said he plans to slash regulations to give the housing industry a boost by:
  • Getting rid of any regulations that kill jobs
  • Reducing income taxes on businesses up to 15%
  • Removing bureaucrats who have implemented regulations that hurt job growth
  • Appointing Supreme Court Justices who would have a positive impact on the industry

Clinton

hc

  • Help responsible homeowners save for a down payment by providing funding initiatives in underserved communities to match up $10,000 in savings for “responsible homeowners who earn less than the area median income to put towards a down payment on a first home”
  • Increase funding and broaden credit terms for housing counseling programs shown to help borrowers become sustainable homeowners
  • Update underwriting tools to reflect today’s job market by pushing congress to government agencies to use a new generation of credit testing tools
  • Clarify the rules to expand access by giving every government agency that supports mortgage lending 90 days to present a plan to clarify their lending terms
  • For renters, she plans to reduce the cost by defending the current supply of Low Income Housing Tax Credits and providing additional credits to communities where demand for the credits exceeds the supplies

Construction
Background: one of the issues facing the housing industry is a problem with inventory. Because construction relies heavily on foreign born workers, the candidates’ policies on immigration is very important.

What does the construction industry currently look like?

  • The business is four years into a shortage of framers, roofers, dry-wallers, and painters
  • This has rained the cost of construction, as well as slowed it down
  • This was caused by the decrease of illegal immigration vs a few years ago
  • Mexicans are returning home in huge numbers; more Mexicans have returned home since 2009 than there were when migration peaked in 2006 (Pew Research)
  • 14% of construction jobs go to undocumented workers
  • As of August, there are 454,000 unemployed construction workers in the US
  • This is the lowest number for the month of August in more than 16 years

Which candidate is better for construction?

  • Clinton because Trump’s plan to deport millions of undocumented immigrants would have a huge, negative impact of the construction industry
  • According to Mark Boud, the Chief Economist at Hanely Wood, deporting the millions of undocumented immigrants who stayed would result in “fewer homes built in an industry already short in terms of housing supply”
  • The National Association of Home Builders has even been lobbying for a new guest worker program where foreign nationals would be allowed into the US for temporary stretches for jobs, including construction
  • David Weekely, of David Weekely Homes, claims that reporting all of the laborers would put various different industries in bad shape
  • The Fr*ee Architecture Firm has proposed that instead of building a wall, build a border city to accommodate the 100 million people living there
  • Overall, most housing professionals agree that Trump’s stance on immigration is problematic for housing and will have negative long term effects

Solar Energy
Background: Solar energy is and housing are intertwined and a hot-button issue with long-term repercussions. The GOP and the Democratic Parties have always have very different views on this issue, and it has become increasingly important in the past few years.

Where does the solar power industry fit into the election?

  • Democrats back government incentives and funding, which is opposed by Republicans who believe in market-based mechanisms
  • Currently at the federal level, there is a 30% solar investment tax credit which is the most important policy mechanism for supporting the solar energy sector
  • There are also state-level regulations like net metering and renewable portfolio standards which require/encourage utility companies to derive a certain minimum of their electricity supply from renewable sources
  • The federal government plays a role by incentivizing renewables by lowering emissions for conventional fossil fuel sources

What is the future of solar energy?

  • Solar is becoming increasingly economically feasible, reaching grid parity in many southwestern US states

Where does each candidate stand in terms of solar energy?

  • Clinton
  • Plans to install 500 million solar panels during the first time
  • Intends to defend, implement, and extend pollution and efficiency standards, including the Obama Administration’s Clean Power Plan
  • Part of her plan requires congress approval but would be very good for solar demand and boosting near-term pricing
  • Trump
  • Has not outlined specific agenda or target for renewables, and has expressed skepticism about man-made climate change
  • Intends to rescind the Obama Administration’s Climate Action Plan and potentially cancel the Paris climate agreement that world powers signed in December 2015
  • This would be beneficial for the oil and coal industries

Which candidate is better for solar energy?

  • Clinton has better solar power policies that if implement could provide long-term effects and essentially lead the path for other countries to follow suit
  • Trump would have no negative sort-term implications but would have negative long-term implications because the US is a world leader – if the US is against solar energy, other countries are likely to follow our lead

Overall, who would be better for the housing industry?

  • Trump has not released a plan for dealing with housing
  • While Trump has a background in real estate, Clinton’s proposed housing policies would be more beneficial for dealing with the housing crisis

kleber-blog

 

Leave it to Kleber: Housing and the Election

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Special Guest

Steven_Kleber_Headshot_2-187x269Steve Kleber

of

Kleber & Associates,

joins The Housing Hour this week to talk about the 2016 presidential elections and how the candidate’s policies could affect the housing market. Steve is an expert in national housing trends and shares his expertise on topics for this show which include:

trumpclinton1

  • Challenges facing the next administration when it comes to housing
  • Who voters believe will be best for the housing market
  • Candidates housing plan comparison 
  • Which candidate would be best for new residential construction
  • Which candidate is better for solar energy

Be sure to check out the entire Series:

housinghour_banner_Banner_stevekleber

Also check out Steve Kleber’s blogs:

kleber-blog

Steve founded Kleber and Associates in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.

Steve is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers to add impact to marketing and sales efforts.

K&A also regularly collaborates with marketing research partners to explore emerging trends in generational and consumer purchasing groups. Some of Steve’s recent presentations and original white papers include an exploration of the trend in Small Spaces, the Missing Male in marketing and product development circles, social media and search as it relates to ROI, and consumer trends in relation to specific demographic groups.

Steve is the president of the National Remodeling Foundation, promoting excellence in the field and providing support to younger generations entering it. He is the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research, a non-profit foundation created for the purpose of educating and cultivating future leaders in the kitchen and bath industry.

 

 

Steve Kleber: Smart Technologies For Homes

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Steve Kleber

Steven_Kleber_Headshot_2-187x269 Kleber & Associates (K&A)

joins The Housing Hour to continue the series, ‘Leave It To Kleber‘ and discuss the hottest trend-Smart Technologies for Homes!

Steve founded Kleber and Associates in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.

Steve is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers to add impact to marketing and sales efforts.

housinghour_banner_Banner_stevekleberK&A also regularly collaborates with marketing research partners to explore emerging trends in generational and consumer purchasing groups. Some of Steve’s recent presentations and original white papers include an exploration of the trend in Small Spaces, the Missing Male in marketing and product development circles, social media and search as it relates to ROI, and consumer trends in relation to specific demographic groups.

Steve is the president of the National Remodeling Foundation, promoting excellence in the field and providing support to younger generations entering it. He is the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research, a non-profit foundation created for the purpose of educating and cultivating future leaders in the kitchen and bath industry.

Four Myths About Natural Stone (And Why They’re Not True)

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Four Myths About Natural Stone

(And Why They’re Not True)

 by Marble Institute of America

Natural stone is one of the most beautiful materials available for residential and commercial design. Each piece is unique, not man-made, and can fit effortlessly into a variety of decors, making it a top choice for consumers and designers. While natural stone is a popular material, there are several myths surrounding its use that cause homeowners to question its practicality.

housinghour_banner_Banner_stevekleberMyth #1: Natural Stone Stains Easily.

Staining is a big concern for many homeowners considering natural stone. A common misconception is that common products like red wine, cosmetics, or coffee will stain natural stone countertops beyond repair. While staining can occur on any light colored material, including some lighter stones, Carl Vona Jr., president of Paramount Stone in Stamford, Connecticut, says that most stains are treatable: “We can always troubleshoot the problem. If you know the origin of the stain, you can care for it.”5

 

Jennifer M. Foresman, owner of Madison & Wells Design in Atlanta, Georgia, recommends being mindful of material choice if stains are a concern: “If a client wants white marble for their bathrooms, I would recommend using it in the master bath rather than a child’s bathroom. White granite would be a beautiful option for a child’s bathroom—it gives a similar look but is more stain resistant.”

 

Myth #2: Natural Stone is Expensive.

Natural stone is often found in high-end projects, but that doesn’t mean it is out of reach for more modest budgets. The cost of natural stone depends on a variety of factors, including availability and demand.

CF091068

Susan Thiel, founder of Susan Thiel Design in Los Angeles, remarked that natural stone is often in a similar price range as many man-made materials. “Prices vary depending on the movement of the slab and the color. Sometimes we find that natural stone is less expensive than man-made materials.”

 

Myth #3: Natural Stone is Delicate and Requires Too Much Maintenance.

Softer stones, such as marble or limestone, can be susceptible to etching or scratching. However, this can be prevented by taking simple preventative measures. Always use a cutting board when preparing food on natural stone countertops, especially with acidic foods such as tomato sauce or lemons. Consider using coasters and trivets under glasses and hot pans. Clean up spills as quickly as possible. Do not use harsh cleaning products on natural stone—instead, choose a gentle cleanser and a soft cloth.

 

Myth #4: Natural Stone Goes Out of Style.

While particular colors and finishes may come in and out of fashion, natural stone is a timeless, classic material. “You can’t go wrong,” says Thiel. “Natural stone is beautiful and durable.” Natural stone also adds a level of romance not found in any other product, adds Foresman: “It offers a sense of history, nature, or drama to a space while always feeling authentic,” she says. “Stone also brings depth and texture to a space that is hard to replicate. It’s been used for centuries as a building material; while it can change in appearance over time, most styles age very gracefully.”

For more information on natural stone care and maintenance, and to find a stone supplier in your area, visit www.usenaturalstone.com.

Special Thanks to Kleber and Associates

 

The Rise of Small Spaces

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kleberSpecial Guest

Steve Kleberthe kleb

Kleber and Associate

continues the series, ‘Leave it to Kleber’, with fresh innovated ideas from around the country. This week we discuss Kleber’s latest blog:

Footprint over Square Foot – The Rise of Small Space Homes.

Small-SpacesThe Rise of Small Spaces

At Kleber & Associates, they don’t try to be experts in every product category. They don’t work on running shoes one minute and disposable diapers the next. Instead, they focus exclusively on just one type of account—building products.
For nearly three decades, they’ve lived and breathed commercial and residential building products. They’ve come to know the architects, the builders and the contractors. They’ve talked endlessly with facilities managers, dealers and distributors. They’ve learned how to reach them and persuade them. And because we focus on just one industry, they know that industry’s gatekeepers and influencers. Its outlets and buyers.
They know how to generate demand and drive distribution. And perhaps most importantly, in residential, they understand what homeowners and homebuyers think, what they want to buy, and what they’ll be buying next.
In other words, when it comes to building materials and building products, they don’t consider themselves to be general practitioners of marketing and advertising.
Simply put, they are the best at what they do.

That’s why we named the series:

housinghour_banner_Banner_stevekleber

Steve Kleber

Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.

Steve is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers to add impact to marketing and sales efforts.

K&A also regularly collaborates with marketing research partners to explore emerging trends in generational and consumer purchasing groups. Some of Steve’s recent presentations and original white papers include an exploration of the trend in Small Spaces, the Missing Male in marketing and product development circles, social media and search as it relates to ROI, and consumer trends in relation to specific demographic groups.

Steve is the president of the National Remodeling Foundation, promoting excellence in the field and providing support to younger generations entering it. He is the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research, a non-profit foundation created for the purpose of educating and cultivating future leaders in the kitchen and bath industry.

Outdoor Living Spaces: Steve Kleber

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Special Guest

Steve Kleber

Steven_Kleber_Headshot_2-187x269Kleber and Associates,

discusses the growing trend of Outdoor Living Spaces.  Pinterest social media site ranks ‘Homes’ as their top search category, with good reason. As a result of the growing demographics of the Millennials and the aging Baby Boomers, outdoor entertainment areas have quickly become the  top hot home improvement choice for homeowners.

Outdoor Living Spaces: Steve Kleber

The Outdoor Living Craze Fuels Backyard Resorts

by Steve Kleber

One of the newest words in our lifestyle vocabulary is “staycation.” For whatever reason—saving money, entertaining friends and family, less hassle than travel—more people are enjoying vacation time in their own places of residence. And a key indicator of this development is the burgeoning popularity of outdoor living spaces and the features that dress them up.

Here’s the proof. The American Institute of Architects (AIA) noted in a 2014 survey that Outdoor Living spaces have emerged as the most popular special function room among homeowners. AIA also noted in its most recent survey that 69 percent of homeowners increased outdoor living options along with landscaping. The outdoor living options are up 6 percent from 2013, at 63 percent. A Better Homes and Gardens study found that homeowners view outdoor living spaces as an expansion of the home and a vital venue for family time and entertaining.outdoor1

The fastest-growing social media site Pinterest ranks “Home” as its top category and “For the Home” as its most popular board name. Within these, outdoor kitchens, landscaping ideas, outdoor entertaining ideas and porch and deck projects receive plenty of pins and repins from its audience (87/17 percent women/men in the U.S.; 56/44 percent men/women in the U.K.).

Besides the obvious reason—pure enjoyment—there are other reasons for the focus on outdoor living. Atlanta marketing group Kleber & Associates reports in a recent Outdoor Living survey: “… Enhancing the home’s overall atmosphere and increasing its resale value were tied for the number one motivation with an impressive 74 percent of respondents.” Other motivations are spending more time at home with friends and family, enjoying the outdoors more (even in inclement weather) and connecting with nature.outdoor2

Outfitting these outdoor spaces can be as simple as a placing a portable charcoal grill on the patio or as elaborate as equipping an extensive outdoor living room with complete kitchen, fireplace, high-definition television and surround sound system. This phenomenon is fueling multiple industries that manufacture products for the outdoors, such as appliances, furniture, lighting, landscaping, insect repellent systems, water features, spas, electronics, garden products, fire pits, sunrooms, screened porches, hot tubs, heat lamps, pools, decks, ponds, gazebos, pizza ovens and more. More decadent delights are in the spectacular array of luxury products that can transform any backyard into a luxe resort: lighted pool tables, fire tables, lighted outdoor planters, oversized cocoon-like day beds, outdoor chandeliers and lamps, and furniture that glows with LED lights inside.

Millennials (those born between 1980 and 2000) and aging baby boomers heading into their retirement years are fueling the popularity of outdoor living spaces. Studies show that millennials are optimistic about the future and place a high value on owning their own homes. According to a National Association of Home Builders (NAHB) survey, 90 percent of millennials prefer to live in rural or suburban areas rather than an urban city atmosphere. As a result, most millennials have either purchased a house in the last three years, or plan to buy a house within the next three years.
All indicators point to the fact that outdoor living is not just a trend or movement, but now is a well-loved staple of the American lifestyle and here to stay. It makes a staycation at your home resort more and more appealing.
[Steve Kleber byline and bio, per CNN.com examples]

Steve Kleber: Better Brands-Better Homes

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This-Week-700

kleberlogoSpecial Guest:

Steve Kleber,

Kleber and Associates:

Steven_Kleber_Headshot_2-187x269

They will live and breathe your business. They know all the industry leaders from architects to plumbers. They know the companies and their buyers, how to generate demand.  They know the homeowner like the back of our hand and what they’ll want next.

 

Steve Kleber

Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.

Steve is a passionate force driving his agency to consider non-traditional marketing approaches and alliances with key influencers to add impact to marketing and sales efforts.

K&A also regularly collaborates with marketing research partners to explore emerging trends in generational and consumer purchasing groups. Some of Steve’s recent presentations and original white papers include an exploration of the trend in Small Spaces, the Missing Male in marketing and product development circles, social media and search as it relates to ROI, and consumer trends in relation to specific demographic groups.

Steve is the president of the National Remodeling Foundation, promoting excellence in the field and providing support to younger generations entering it. He is the immediate past president of the National Kitchen & Bath Association’s Center for Kitchen and Bath Education and Research, a non-profit foundation created for the purpose of educating and cultivating future leaders in the kitchen and bath industry.

 Check out Steve’s incredible Blogs:

http://www.marketinghomeproducts.com/

Dads in Ads: What’s the Latest Trend?